15th October

European strategy to promote coastal and maritime tourism

The European Commission has presented a new strategy to support coastal and maritime tourism in Europe. Recognising the sector's potential for sustainable growth and job creation, the strategy outlines 14 EU actions 'to help coastal regions and businesses tackle the challenges they face and strengthen the sector's position as a key driver of Europe's blue economy'.

Included is a break-down of tasks that Member States, regions and industry stakeholders can undertake to complement the actions. 

EU marine tourism strategy

Rhodes, Greece where tourism is leading component of the island's economy

The proposed actios include 'facilitating closer cooperation and dialogue across Europe between all coastal tourism stakeholders, public-private partnerships, promoting skills and innovation, promoting ecotourism, and creating an online guide to funding opportunities to help drive investment.

"Coastal and maritime tourism was identified in our 'Blue Growth' strategy as one of the key drivers for creating growth and new jobs, particularly in our coastal areas which often suffer from high unemployment," remarked European Commissioner for Maritime Affairs and Fisheries, Maria Damanaki. 

 Vice-President of the European Commission and European Commissioner for Industry, Entrepreneurship and Tourism, Antonio Tajani said he considered tourism to be a "fundamental economic leverage for growth in Europe, around which to build dedicated, consistent and integrated policies.

"A targeted strategy on coastal and maritime tourism highlights the potential of this important sector of tourism and the role it can play to fight unemployment, in particular among young people," he added.

The strategy also outlines challenges such a gaps in data and knowledge; volatile demand; high seasonality; a lack of adequate skills and innovation and difficulties accessing financing. 

'At the same time, it will make the sector's activities sustainable, preserve natural and cultural heritage, reap significant economic and environmental benefits, and help make the sector more competitive globally.'


Coastal and maritime tourism includes beach-based and nautical, cruising or boating tourism and is an essential driver for the economy of many coastal regions and islands in Europe.

It employs almost 3.2 million people, generating a total of €183 billion in gross value-added for the EU economy, representing over one third of the maritime economy gross product. Tourism is a growing business: in 2013, the number of nights spent in hotel or similar establishments reached a peak of 2.6 billion nights in the EU28, up by 1.6% from 2012[1].

Unlocking the potential of coasts and seas would contribute to the wealth and well-being of coastal regions and the EU's economy in general, while ensuring a sustainable and long-term development of all tourism-related activities.

The strategy is to be discussed at a Conference organised with the Greek Presidency on 10 March in Athens, which will bring together authorities and businesses and other stakeholders. 


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