Online marketing to reach China's 1.5bn consumers

Created on Thursday, 22 June 2017 10:36
Written by Gillian Mills

BIM 2017 conference

Over 35% of the world's seafood production is consumed by China's 1.5 billion population whose average per capita consumption is set to rise to 39kg by 2020.

From 2006-2011, added-value seafood sales rose by almost 9% and online seafood sales are predicted to increase by up to 300% (2016 & 2017) of which 80-90% from the frozen category, according to Bord Bia, Ireland's Food Board.  

Irish seafood (oysters, mussels and shellfish) export value to China increased by 32% in 2016 to €25m. Shellfish exports exceeded €14m in value, representing a 55% increase on 2015.

At the BIM seafood conference, Winning in a Changing Environemnt,  (June 29) Wayne Denner - a recognised expert in the field of communications technology - will outline how Irish seafood companies can compete in an increasingly competitive digital space. 

Denner will give insights on conent; mcommerce; O2O (the connection between online and offline marketing); Multiple Screen Integration, and explain how to develop and execute a digital marketing strategy.